Media logistics experts Nativ wanted to get across the complex benefits it delivered to its highest profile client ITV clearly and succinctly in an engaging, authentic and believable manner using a format that would be ideal for both website and social channels.
Three-sixty discussed the case study project in detail with Nativ and decided the most authentic way to present the work would be to approach ITV to see if one of its senior team would be prepared to feature in a three-part video focusing on the three stages of the successful project. ITV agreed and Three-sixty shot and edited a trio of short videos that took viewers on a journey through the complex project. The simple but effective reportage style and length made the videos ideal for sharing across Nativ’s website, social channels and also as engaging conversation openers for its sales team. Using a specially developed tool, the videos were shot on iPhone by a single mobile journalist (mojo) to keep costs down while maintaining quality levels.