In the search for new ways to understand their audiences in an impending cookieless world, artificial intelligence and synthetic data has caught the attention of marketers. Three-sixty worked with media agency Bluestripe and their client Rayn to craft an article for leading marketing research and analysis channel Warc about the benefits of synthetic data and how marketers can harness it to best effect. This has helped by Rayn firmly in the spotlight as a pioneering in this rapidly growing field.