Objective

Cybersecurity company Cyjax approached Three-sixty to produce regular monthly video podcasts uniquely looking at the latest news in global cyber crime from a geopolitical perspective. Headed up by CISO Ian Thornton-Trump and Head of Content Tristan de Souza, the aim of the podcast was to show the intellectual capital of Cyjax through its knowledge and expertise, as well as adding value to its customers and prospects with cutting edge thought leadership content.

Strategy

It was decided to shoot the video podcasts in a classic old pub in central London to create a unique and welcoming ambience that reflected the down to earth forthright content. Three-sixty shoots and edits each show, having developed a striking branding and opening sequence for each video podcast. During each lockdown of the global pandemic, the video podcast was switched to Skype. While creating the regular monthly series of podcasts, Three-sixty was also working to place the content in a prominent cybersecurity online publication, and has succeeded it getting it hosted monthly in the prestigious Security Magazine, with an audience of over 140,000 security professionals.