Blog - Three-Sixty

08/09/2020

Video blogs are one of the fastest growing sources for brand discovery

Did you know that video blogs are one of the fastest growing sources for brand and product discovery, according to research by GlobalWebIndex?

Between 2016 and 2020, the share of Baby Boomers who say they discover new brands and products Continue reading →

27/07/2020

6 trends the pandemic has accelerated, according to new McKinsey research

A new study from consultancy McKinsey has uncovered six key trends that have increased during the pandemic and the resulting change in consumer behaviour…

The report, Reimaging Marketing In The Next Normal, found:

Five years of digital adoption happened in Continue reading →

01/07/2020

Burger King turns McDonald’s into their own takeaway restaurants

We love this cheeky campaign by Burger King Finland making up for the fact that McDonalds has more outlets in Helsinki.

Burger King has placed outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location Continue reading →

30/06/2020

The importance of brand trust triples in 10 years

A new report reveals the growing importance of consumer trust to the success of brands.

Almost 9% of a brand’s equity is driven by corporate reputation, of which responsibility is a key attribute – three times what it was a Continue reading →

19/06/2020

Consumers say future products and services should boost their wellbeing

Nearly two-thirds (63%) of consumers say products and services in the next five to ten years should be designed in a way that enhances health and wellbeing, according to a Dentsu Aegis Network survey of consumers across 22 markets Continue reading →

16/06/2020

Near Death Experience launch the video for their single Conquer

Three-sixty created this striking music video during lockdown to coincide with the launch of psychedelic rock band Near Death Experience’s new single Conquer.

Since its release, the song has sent shock waves through the indie rock scene, garnering a host Continue reading →

16/06/2020

The Cyjax Geopolitical Cybersecurity Video Podcast – May 2020

Still in lockdown, Three-sixty continues to work with cybersecurity company Cyjax to ensure it’s expert voice is heard.

This month’s virtual vlog sees Ian Thornton-Trump and Tristan de Souza turn (slightly) away from COVID-19 for a bit to focus on Continue reading →

16/06/2020

Turning Airship Dreams into reality

Three-sixty wrote and placed this article on how the pandemic has given an arts project about airships new impetus and relevance in Fused Magazine.

This year sees the 90th anniversary of the final flight of the R101 airship, which took Continue reading →

04/06/2020

62% of advertisers are cutting brand-building investment

WARC recently published an overview of where brands are investing during the novel coronavirus (COVID-19) outbreak and upcoming recession.

Three-fifths (62%) of brands say they will decrease their investment in brand advertising in the coming months.

One-third (32%) report more Continue reading →

15/04/2020

Now’s the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense – as published in Advertising Week.

Even during the pandemic, the media are still hungry for relevant, insightful, well-crafted editorial content. Take Continue reading →

Video blogs are one of the fastest growing sources for brand discovery

6 trends the pandemic has accelerated, according to new McKinsey research

Burger King turns McDonald’s into their own takeaway restaurants

The importance of brand trust triples in 10 years

Consumers say future products and services should boost their wellbeing

Near Death Experience launch the video for their single Conquer

The Cyjax Geopolitical Cybersecurity Video Podcast – May 2020

Turning Airship Dreams into reality

62% of advertisers are cutting brand-building investment

Now’s the time to be a good brand

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