Blog - Three-Sixty

13/01/2021

Cyjax Geopolitical Cybersecurity podcast – 2020, a year in review…

Our final Cyjax Geopolitical Cybersecurity podcast for 2020 looked back on a turbulent year and forward to what this year will hold…

2020, what a year! Alongside Covid-19 there have been a number of other interesting developments that may have Continue reading →

08/01/2021

Forget the sell. Lead the debate and gain trust with targeted content

The key to marketing in the pandemic? Forget the sell. Instead, lead the debate, gain your audience’s trust, and engage with them more deeply through targeted content.

Organisations are looking for solutions to get them through the pandemic and accelerate Continue reading →

08/12/2020

The art of audience retention through community building

We worked with brand experience agency Sense New York on this article targeting the publishing industry and placed it in the editorial section of the biggest business magazine serving the sector…

It’s time for publishers to take their brands Continue reading →

30/11/2020

B2B marketing startUp MeasureMatch expands professional services

It was great to secure some great coverage for MeasureMatch across a raft of leading technology media including MartechCube …

From advisory to execution, the systems and data-centric professional services marketplace now offers skills and services across 12 categories from Continue reading →

19/11/2020

Inside the Dark Web – a video podcast special from Cyjax

Our podcast for cybersecurity company Cyjax in November was devoted entirely to the darknet. What is it? Who uses it? What’s traded there and by whom? How has it changed over the years? And what should we expect in the Continue reading →

08/09/2020

Video blogs are one of the fastest growing sources for brand discovery

Did you know that video blogs are one of the fastest growing sources for brand and product discovery, according to research by GlobalWebIndex?

Between 2016 and 2020, the share of Baby Boomers who say they discover new brands and products Continue reading →

27/07/2020

6 trends the pandemic has accelerated, according to new McKinsey research

A new study from consultancy McKinsey has uncovered six key trends that have increased during the pandemic and the resulting change in consumer behaviour…

The report, Reimaging Marketing In The Next Normal, found:

Five years of digital adoption happened in Continue reading →

01/07/2020

Burger King turns McDonald’s into their own takeaway restaurants

We love this cheeky campaign by Burger King Finland making up for the fact that McDonalds has more outlets in Helsinki.

Burger King has placed outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location Continue reading →

30/06/2020

The importance of brand trust triples in 10 years

A new report reveals the growing importance of consumer trust to the success of brands.

Almost 9% of a brand’s equity is driven by corporate reputation, of which responsibility is a key attribute – three times what it was a Continue reading →

19/06/2020

Consumers say future products and services should boost their wellbeing

Nearly two-thirds (63%) of consumers say products and services in the next five to ten years should be designed in a way that enhances health and wellbeing, according to a Dentsu Aegis Network survey of consumers across 22 markets Continue reading →

Cyjax Geopolitical Cybersecurity podcast – 2020, a year in review…

Forget the sell. Lead the debate and gain trust with targeted content

The art of audience retention through community building

B2B marketing startUp MeasureMatch expands professional services

Inside the Dark Web – a video podcast special from Cyjax

Video blogs are one of the fastest growing sources for brand discovery

6 trends the pandemic has accelerated, according to new McKinsey research

Burger King turns McDonald’s into their own takeaway restaurants

The importance of brand trust triples in 10 years

Consumers say future products and services should boost their wellbeing

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