With 53% of Brits afraid of trying a new beauty product, brands are increasingly turning to experiential marketing to encourage them to make the leap. Sense London’s Diana Petre-Mag looks at the factors in play and how to deliver the Continue reading →

Another Christmas approaches with the seemingly inevitable high street apocalypse still firmly on the radar, fuelled again recently by figures showing that 1,234 stores closed on Britain’s top 500 high streets in the first half of this year, according to research Continue reading →

High-quality student residence developer Alumno Group has entered into a three-year partnership with the Norfolk and Norwich Festival to help with the funding and promotion of the important annual community event.

Taking place in the city of Norwich and across Continue reading →

Fake news is a major issue. Not only are publishers and companies like Facebook and Google being forced to rethink what their role is in the ever-present spread of misleading ‘clickbait’, but brands are also getting caught in the crossfire.

GDPR is almost upon us, if you haven’t updated your privacy policies yet, here’s what you need to know and how to get it done quickly.