Why artificial intelligence needs the human touch

The rise of ChatGPT has had many in the media industry quaking in their boots. However, the sector has faced challenges from new technologies for years and in general has put them to good effect for both advertisers and consumers.  Working with PR company KLPR and its client MiQ, a leader in programmatic advertising innovation, Three-sixty crafted an article looking at the importance of humans in the increasingly technological field of modern media.

Click here to read the article published on business website Prolific North.