Blog - Three-Sixty

15/04/2020

Now’s the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense – as published in Advertising Week.

Even during the pandemic, the media are still hungry for relevant, insightful, well-crafted editorial content. Take Continue reading →

09/04/2020

Four out of five brands are crafting empathetic content for the crisis

New research shows that major brands are shifting marketing strategies to use content to mobilise “empathy and utility on a scale hitherto unseen”.

Although 81% of brands are putting planned marketing campaigns on hold due to the pandemic, they are Continue reading →

08/04/2020

The show must go on – even during the pandemic!

How we’re creating music videos to help London band Near Death Experience stay in touch with its fan base…

…And the band played on! They can’t play live and are living apart, but we’re helping London band Near Death Experience Continue reading →

08/04/2020

Cyjax Geopolitical Podcast goes virtual for March

Cybercrime never sleeps and hackers love a crisis, so we couldn’t let the Cyjax Geopolitical Podcast miss a beat, pandemic or no pandemic.

Reluctantly, we swapped our usual location at the beautiful Friend in Hand pub in Bloomsbury – don’t Continue reading →

06/04/2020

Is communicating with customers pointless in the pandemic?

Do customers want to hear from you at all during the current pandemic? Or will you be wasting your time?

New research from Berlin Cameron and Persky offers some great pointers straight from the mouth of Millennials about whether or Continue reading →

19/03/2020

Stay connected to ensure it’s business as (un)usual

How ramping up your internal and external communications in the right way can help maintain business continuity and customer engagement in a world in lockdown.

We’re all facing a period of unprecedented challenge and having to adapt quickly to a Continue reading →

05/03/2020

The Cyjax Cyber Security Geopolitical Podcast – Feb 2020

Cyjax CISO, Ian Thornton-Trump, and Head of Editorial, Tristan de Souza, return in the second installment of their new podcast on geopolitics and cybersecurity.

This month they look at some of the most interesting events of the last month, delving Continue reading →

25/02/2020

What the future holds for experiential marketing

Three-sixty gets Sense UK MD Lou Garrod’s thoughts on experiential marketing trends published in Campaign magazine feature.

The rapid pace of global political and socioeconomic change will continue up to 2030. As experiential marketers, we’re on the front-line when it Continue reading →

04/02/2020

The Cyjax Cyber Security Geopolitical Podcast – January 2020

Fancy a crash course on the latest in cyber security geopolitics covering topics ranging from Iran instability and the US President’s impeachment to the Coronavirus and the East Med pipeline?

Well, that’s what cyber security experts Cyjax are delivering to Continue reading →

24/01/2020

All in a year’s work… maximising the potential of content

What would you expect from 12 months of content marketing and PR? You might be surprised…

2019 was quite a year! Continued Brexit upheaval, a snap election, Trump’s impeachment, Australian bushfires and a whole lot more. But when you run Continue reading →

Now’s the time to be a good brand

Four out of five brands are crafting empathetic content for the crisis

The show must go on – even during the pandemic!

Cyjax Geopolitical Podcast goes virtual for March

Is communicating with customers pointless in the pandemic?

Stay connected to ensure it’s business as (un)usual

The Cyjax Cyber Security Geopolitical Podcast – Feb 2020

What the future holds for experiential marketing

The Cyjax Cyber Security Geopolitical Podcast – January 2020

All in a year’s work… maximising the potential of content

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