Objective
Conor O’Callaghan, who heads up recruitment consultancy Millar Cameron, which specialises in finding the right people for businesses working in emerging nations, was in the process of having his website redesigned by branding agency Greenfisher, and was keen for the tone of voice of the main website text to be more reflective of his business – direct and authoritative, yet warm and engaging.
Strategy
Having built a strong copywriting relationship with Three-sixty in the past, Greenfisher approached them to work with Conor and his team on the text for the new site. Over a series of phone and Skype calls, Three-sixty wrote the text for the entire site in the required style, including case studies and staff biographies. Greenfisher and, more importantly Millar Cameron, were delighted with the results.