Objective

Non-profit organisation Bedford Creative Arts, which works with charities and the public sector to create, run and promote art-based events and campaigns, was looking for content marketing and PR support to take its Airship Dreams initiative, marking the inaugural flight of the R101 and Bedford as the home of the airship, to a wider national and global audience. The aim was to encourage people to share their airship experiences and increase the audience of its digital elements, which were increased to the global pandemic.

Strategy

Three-sixty worked closely with the Bedford Creative Arts team and their collaborators to draw up a target list of media outlets that would be interested in the R101 story and the overall live and digital arts project. We then devised, scheduled and wrote a series of news stories and articles, plus a podcast, reflecting the different aspects of airships and the Airship Dreams initiative. These were then shared with relevant arts, history, aviation, sustainability and engineering titles, all of which were published helping raise support and awareness of the project beyond the local Bedford area.

Here’s a selection of the content and coverage…

FEATURE – Turning Airship Dreams into Reality

Fused magazine

NEWS – Call for Airship Stories and Artifacts for Exhibition in 2021

Lighter-than-air magazine

FEATURE – Airship futures: Reviving the airship

Historic UK Magazine

OPINION – How coronavirus could create the perfect storm for airship revival 

Engineering and Technology Magazine

FEATURE – Green machines

Skies Magazine