Objective

Corporate communications consultancy Differentiated delivers innovative online customer engagement, account management and business development tools for a range of high-profile clients from sectors including software services, digital and mobile communications, and more. The company needed copywriting expertise to create the text for a variety of digital documents aimed at both internal and external audiences.

Strategy

Three-sixty works closely with the Differentiated team to craft copy that meets the requirements of each brief in terms of purpose and length, while also adhering to the brand guidelines of each client with respect to style and tone of voice. We also help to develop the flow of the final digital documents to optimise readability, engagement and absorption of the key information.