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09/04/202009/04/2020
Four out of five brands are crafting empathetic content for the crisis

Four out of five brands are crafting empathetic content for the crisis

New research shows that major brands are shifting marketing strategies to use content to mobilise “empathy and utility on a scale hitherto unseen”.

Although 81% of brands are putting planned marketing campaigns on hold due to the pandemic, they are Continue reading →

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