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15/04/2020
Now’s the time to be a good brand

Now’s the time to be a good brand

The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense – as published in Advertising Week.

Even during the pandemic, the media are still hungry for relevant, insightful, well-crafted editorial content. Take Continue reading →

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09/04/202009/04/2020
Four out of five brands are crafting empathetic content for the crisis

Four out of five brands are crafting empathetic content for the crisis

New research shows that major brands are shifting marketing strategies to use content to mobilise “empathy and utility on a scale hitherto unseen”.

Although 81% of brands are putting planned marketing campaigns on hold due to the pandemic, they are Continue reading →

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06/04/202006/04/2020
Is communicating with customers pointless in the pandemic?

Is communicating with customers pointless in the pandemic?

Do customers want to hear from you at all during the current pandemic? Or will you be wasting your time?

New research from Berlin Cameron and Persky offers some great pointers straight from the mouth of Millennials about whether or Continue reading →

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