With 53% of Brits afraid of trying a new beauty product, brands are increasingly turning to experiential marketing to encourage them to make the leap. Sense London’s Diana Petre-Mag looks at the factors in play and how to deliver the Continue reading →

Another Christmas approaches with the seemingly inevitable high street apocalypse still firmly on the radar, fuelled again recently by figures showing that 1,234 stores closed on Britain’s top 500 high streets in the first half of this year, according to research Continue reading →

High-quality student residence developer Alumno Group has entered into a three-year partnership with the Norfolk and Norwich Festival to help with the funding and promotion of the important annual community event.

Taking place in the city of Norwich and across Continue reading →