Marketing Archives - Three-Sixty

19/10/2023

Synthetic data and the future of audience modelling

In the search for new ways to understand their audiences in an impending cookieless world, artificial intelligence and synthetic data has caught the attention of marketers. Three-sixty worked with media agency Bluestripe and their client Rayn to craft an Continue reading →

Buildings are about people, not just bricks and mortar

Having identified an opportunity for our client Alumno to provide a comment article in the newly launched Building Environment News, we interviewed their MD and wrote a piece that clearly laid down the philosophy behind their work…

Every building should Continue reading →

Four out of five brands are crafting empathetic content for the crisis

New research shows that major brands are shifting marketing strategies to use content to mobilise “empathy and utility on a scale hitherto unseen”.

Although 81% of brands are putting planned marketing campaigns on hold due to the pandemic, they are Continue reading →