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19/10/202319/12/2023
Synthetic data and the future of audience modelling

Synthetic data and the future of audience modelling

  In the search for new ways to understand their audiences in an impending cookieless world, artificial intelligence and synthetic data has caught the attention of marketers. Three-sixty worked with media agency Bluestripe and their client Rayn to craft an Continue reading →
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19/06/202319/12/2023
Why artificial intelligence needs the human touch

Why artificial intelligence needs the human touch

The rise of ChatGPT has had many in the media industry quaking in their boots. However, the sector has faced challenges from new technologies for years and in general has put them to good effect for both advertisers and consumers. Continue reading →
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