London and New York-based experiential marketing agency Sense wanted to raise its profile in the industry and prove itself as an innovator in its field. It was also keen to implement an integrated content marketing strategy that would power its web content and client newsletters, but also drive its social media engagement and, more importantly, sales.
Three-sixty put together a content marketing strategy spearheaded by the generation of journalistically led web content, implementing a process that made it quick and easy for key members of the Sense team to write blogs, while also driving the creation of news and case studies across the agency. This content was shared across relevant industry and vertical media, positioning Sense as a thought leader in its field while illustrating the great work it was doing with its clients, increasing sale enquiries.
The content was also uploaded to the Sense website, which Three-sixty managed, attracting and engaging visitors, and boosting organic search engine optimisation. It was also being shared across Sense’s social media channels, which Three-sixty managed.
“The coverage we have received across key media over the past six months has been incredible, raising our profile hugely. It has provided a great platform to launch our new positioning and we’ve been able to communicate and articulate our new philosophy and approach to the industry through the media itself, which is far more valuable and credible than advertising – at a fraction of the cost,” says Sense Planning Director Alex Smith, whose blog became one of Campaign’s most read articles.
Sense has been receiving at least four pieces of media coverage a month since the agency started working with Three-sixty.
Throughout 2018, Sense received a total of 93 pieces of media coverage.
Look at the media coverage Three-sixty achieved in July 2017 alone:
- Brand Experience Report: Pitching and payment
Feature contribution – Lou Garrod
2. Brand Experience Report: Measuring engagement
3. How do toy companies navigate the gender minefield?
4. Do we really need a smart condom?
5. Jawbone’s demise proves that consumer insight trumps tech in the wearables sector
6. Pip & Nut unveils Pipnics
Promo Marketing – 31-07-17
7. Inside The Economist’s award-winning experiential campaign
8. London’s Experiential Playground
9. Barefoot Wines launches Bare Your Sole campaign
Field Marketing and Brand Experience magazine 27-07-17
10. UK vs US – who does experiential better?