Objective
N2W provides AWS EBS backup and EBS EC2 backup solutions for companies looking for comprehensive cloud backup and disaster recovery solutions. The company required external help formulating content to raise awareness of what it was doing in the AWS backup market. It also needed help creating well-written and engaging press releases.
Strategy
Three-sixty initially delivered a white paper explaining why the native toolset in AWS was not enough and why companies need third-party backup software, along with a series of blog posts to support the white paper. Three-sixty continues to work with N2W to support the company with crafting and distributing press releases, as well as other content projects as and when they arise.