Objective
Having just launched it’s new video on demand platform, Curzon Home Cinema was looking for a video-based engaging and original way to get across the innovative concept and explain the role of its high profile partners Microsoft and Easel.
Strategy
Three-sixty worked with Curzon Home Cinema to shoot a series of four short videos featuring representatives from each partner succinctly explaining the concept and each party’s role in delivering the innovative new platform. The length and reportage style of the videos meant they were perfect for each partner’s website and social channels. Using a specially developed tool, the videos were shot on iPhone by a single mobile journalist (mojo) to keep costs down while maintaining quality levels.