Objectives

Artifax wanted to increase awareness of its innovative venue and event management software among its existing arts and entertainment audience, while also growing its market, particularly in the US. It also wanted to build a closer relationship with its existing customers. In particular, Artifax wanted to encourage attendance at its range of user events to ensure its clients are getting the most from their software and to build loyalty.

Strategy

Three-sixty formulated an online content, social media and PR strategy for Artifax to increase engagement with customers and awareness in the company’s marketplace to boost reputation, build kudos, generate loyalty and ultimately drive sales.

This began with a website audit and refresh to ensure clarity of messaging and emphasising regularly updated news and blog sections. A customer insight section was they developed on the website providing useful tips, advice and interesting articles to attract visitor, provide source material for a regular e-newsletter and share with related media.

Three-sixty also created and managed a regular Artifax e-newsletter to maintain regular contact and encourage interaction with Artifax’s customers and prospects, while also managing Artifax’s social media channels to increase followers, raise awareness and drive web traffic.