Objective

TomTom Telematics is the global leader in fleet management, vehicle telematics and connected car services. The new global head of PR for TomTom Telematics wanted to change how the company’s PR department worked, and turned to Three-sixty for help.

Strategy

Three-sixty were brought in to work closely with the central PR team, creating news and article content that could then be translated and sent through to the global PR agencies for distribution in their regions. Three-sixty also helped formulate global content strategy – highlighting core subjects and news agenda items to target – as well as providing expert advice and guidance on key areas of the global PR strategy.