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Video blogs are one of the fastest growing sources for brand discovery

Video blogs are one of the fastest growing sources for brand discovery

Did you know that video blogs are one of the fastest growing sources for brand and product discovery, according to research by GlobalWebIndex?

Between 2016 and 2020, the share of Baby Boomers who say they discover new brands and products through vlogs has increased by 47% while Gen Z has risen 17% over the same period.

In comparison, fewer Boomers (-27%) and Gen Z (-31%) are discovering new brands and products through magazine or newspaper ads.

Are you vlogging?

Read the full story on WARC: https://lnkd.in/dHAGyyQ

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