Thycotic

Objective

Thycotic produces a powerful privileged account management (PAM) system called secret server. The company saw a growing market for its services in the management service provider (MSP) market, and wanted to produce an eBook and series of blogs to help it raise awareness of the importance of PAM and how MSPs could use it as part of their managed security offerings.

Strategy

Because of its experience with the security and MSP sectors, Three-sixty was brought on board to deliver the required content. By interviewing a number of key personnel and analysing key industry trends reports, Three-sixty was able to produce a string set of supporting content for the company’s sales and marketing efforts in the MSP sector.