30/06/202030/06/2020 The importance of brand trust triples in 10 years A new report reveals the growing importance of consumer trust to the success of brands. Almost 9% of a brand’s equity is driven by corporate reputation, of which responsibility is a key attribute – three times what it was a Continue reading → Read More
09/04/202009/04/2020 Four out of five brands are crafting empathetic content for the crisis New research shows that major brands are shifting marketing strategies to use content to mobilise “empathy and utility on a scale hitherto unseen”. Although 81% of brands are putting planned marketing campaigns on hold due to the pandemic, they are Continue reading → Read More
