Staffing Industry Analysts

Objective

Every year, recruitment and HR strategists Staffing Industry Analysts hosts a conference in Amsterdam where companies can discover the latest learnings, thinking and trends on contingent workforces, and it wanted to extend the reach of the event beyond the few days of each conference.

Strategy

Three-sixty worked with Staffing Industry Analysts to conduct a series of interviews from the Amsterdam Summit with speakers and attendees to create video takeaways of some of the key messages presented at the event. Within a week of the event, Three-sixty had edited the videos enabling Staffing Industry Analysts to upload them to its YouTube channel, create a playlist or channel and then embed the videos on its website for sharing with clients, prospects and through social channels.

Watch Staffing Industry Analysts’ CWS Summit video channel: