Objective
The aim was to create web and social media friendly video content on a tight budget to promote the little known country of Slovakia as a business destination, and in particular to attract conferences, meetings and incentive travel programmes.
Strategy
Over a three-day period, Three-sixty toured Slovakia with local experts, shooting and presenting a series of short videos on various aspects of the destination, which had been planned and prepared well in advance, ranging from how to travel to the country, to the capital Bratislava’s incentive potential and the venue facilities in the High Tatras mountain region. To keep costs to a minimum, and team of two multi-skilled presenter/producer/editors were used, with editing starting during filming.
“We love the guides! They were absolutely worth the investment. They provide an inspiring and entertaining way to educate potential visitors about the destination and its hotels, venues, heritage and landscape,” says Eva Uherova, manager of the Slovak Convention Bureau.