Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year.
COMMENT: What does this say about the Chinese market?
The speaker company claims it’s concerned about the exploitation of Facebook’s platform.
COMMENT: Does this seem a token reaction or authentic ‘protest’? How could Sonos have done this better and how should other brands react?
Beauty marketers’ rush to embrace the influencer set has left them in a bad place, says the chief creative officer and founder of Zak.
COMMENT: Do you agree? How can beauty brands turn this around?
As it launches its first ever global campaign, Ace & Tate is hoping it can shake up the eyewear market by taking a customer-centric approach and being at the forefront of digital innovation.
COMMENT: What can other brands learn from this? How could A&T take this a step further in the real world?
While consumers are feeling more positive, there is still some way to go before confidence returns to levels seen before the Brexit vote.
COMMENT: How can marketers use this information?
Greater affluence, the growing influence of Chinese companies internationally and a rising sense of national pride underpin a trend for Chinese consumers to opt increasingly for domestic brands, a new report has revealed.
COMMENT: How can global brands try to reverse this trend?
Calm, the charity that works to prevent male suicide, has installed 84 sculptures of men with a hood pulled over their faces on top of the Southbank Centre to raise awareness of the number of men who take their lives every week.
COMMENT: Simple, but effective, how can brands learn from this charity?
The athleisure brand’s new AR app lets users browse products in detail even when they’re miles from a store.
COMMENT: What other brands could use this technique effectively?
The first ever concept car from a hotel chain aims to be ultimate road trip companion.
COMMENT: Do you think this approach will work?
Reviving drive-in style food service is one amenity Tesla is considering implementing at a new supercharger station in LA.
COMMENT: Is Telsa’s approach to marketing better than other automotive brands? Is so, why?