Objective

Harmony creates a powerful professional services automation for the software support and development industries. When the company received outside investment it wanted to kick start its marketing efforts.

Strategy

Three-sixty sat down with Harmony to pinpoint existing content the company had that could quickly and easily be reworked or expanded into white papers. A schedule of delivery was then set out and the white papers were used to support digital marketing campaigns across a number of different channels, including LinkedIn and targeted media.