We love this cheeky campaign by Burger King Finland making up for the fact that McDonalds has more outlets in Helsinki.
Burger King has placed outdoor ads outside its competitors restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant.
“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix,” said Kaisa Kasila, Brand Manager of Burger King.
Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank.
Campaign revolves around outdoor advertising in a few carefully selected places near local McDonald’s restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery.