Objective
SolarWinds MSP (formerly LOGICnow) creates one of the world’s leading Remote Monitoring and Management platforms to support the growing managed service provider business. The company needed experienced support to help it run and grow its customer-focused blog on its main website, as well as helping out across the board in an over-stretched content team.
Strategy
Three-sixty liaises closely with the company’s SEO and Product Marketing teams to plan and deliver an ongoing editorial calendar, designed to not only grow organic SEO, but also to support marketing activities across the company’s roster of products. Three-sixty also works with the content marketing team to set budgets and commission a range of industry experts to deliver engaging and insightful content with the ultimate aim of creating top of funnel awareness of the product and driving people to trial it.