Despite strong growth, this company specialising in the creation of immersive brand experiences for exhibition and trade show exhibitors, still found there was a lack of awareness across the marketing and events industries about its work and achievements. This made it more difficult for its sales force to start conversations with new clients at the top of the sales funnel. 2Heads was keen to educate potential clients about its expertise and business benefits while raising its profile across it own sectors and those of its potential clients.
In partnership with events PR specialist Sarah Webster, Three-sixty worked with 2Heads to formulate a content and PR strategy that would give it a more prominent place in the industry, show its expertise, attract key talent and help its sales team to generate new business.
This involved a regular monthly menu of content, ranging from company news for the industry about business wins and appointments, blogs to position 2Heads as a thought leader in its field and case studies to illustrate its successful results. Where appropriate, this content was first shared with relevant media to boost the company’s profile in its sector and beyond, before being hosted on the 2Heads website and shared through social media to increase search engine optimisation and drive web traffic.
Every relevant piece of content was published, within a year industry awareness of 2Heads had significantly increased and the content was proving to be a great conversation starter for its sales team. The content also provided the source for a monthly newsletter to stay front of mind with existing clients and keep employees in the loop of company developments and initiatives.